A consumer service company was launching their first customer loyalty program. They urgently needed an experienced executive who could build the new program and manage the launch, coordinating cross-functional teams and anticipating challenges inherent in the process.
Business Talent Group brought in an experienced marketing professional who had successfully built a similar loyalty program for a major airline from the ground up.
The program launched successfully on time and on budget. The client felt that they avoided months of delays and budget overruns that would have ensued had they attempted this launch without BTG’s help.