Problem
A multi-billion dollar equipment rental company was looking to expand geographically. They needed an experienced consultant to assess market size, growth dynamics, cultural barriers and the operating environments of potential countries in order to add to their footprint.
Solution
The Business Talent Group introduced the client to a former McKinsey consultant who had done a variety of strategic opportunity analyses for clients. The consultant presented a thorough analysis to the Board, recommending deeper market entry consideration for several of the countries explored.
Benefit
The project kicked off quickly and the client was able to get just the analysis that they needed in time for an important board meeting.
