Getting into the Minds of the Customers

Problem

A private equity firm was considering investment in a software company. The investor needed to understand the customer buying decision process and key levers that could influence growth scenarios and price sensitivity.

Solution

Business Talent Group paired a former software CEO with a seasoned management consultant. The Business Talent Group team leveraged their own networks, augmented by the Business Talent Group network, to find and interview 10+ C-level customers in less than five days. The team identified the core issues and dramatically reshaped the Client’s investment thesis.

Benefit

The powerful combination of consultant expertise and real industry contacts delivered lightning-fast results and influenced the acquisition decision.

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